AdSide's Advertiser Guidelines have been compiled in order to promote a fair and effective marketplace and to provide a positive user experience, which we believe will help you ensure the effectiveness of your campaigns. Failure to comply with the guidelines listed below could result in suspension from advertising on AdSide.

Character Limits

People viewing your ad will see four main elements: Message, Headline, Description, and a Display URL. The Message will be displayed on web pages of publishers in the AdSide network. Headline, Description and Display URL will be displayed in a pop-up panel when end users mouse-over your Message. Additionally, there is the Target URL element which the user will not see, which allows you to specify a URL that end users will be redirected to when clicking on your ads.

Ad elements must adhere to these character limits:

Message	50	Characters
Target URL	1024	Characters

Editorial and Ad Format Policies

The following guidelines will help you create effective ads. To run your ads on the AdSide network, you must adhere to these guidelines:

• Your ad must directly relate to your your products and/or services
• Unauthorized use of trademarks is strictly prohibited
• Text in ALL CAPS is not allowed (except in acronyms, like NASA or APR)
• Use correct grammar and spelling
• Do not use excessive punctuation
• Keep Display URL short and easily recognizable, like "www.yoursite.com"
• Do not use offensive or otherwise inappropriate language
• Do not use phone numbers in any ad text
• Do not use e-mail addresses in any ad text

Advertiser Restrictions

Please note that we cannot accept the following:

• Advertising promoting any Adware and/or Spyware.
• Gambling and/or sports betting advertising. This includes sites that link to other pay-for-play gaming sites.
• Adult and/or Porn advertising.
• Advertising promoting prostitution and/or escort services.
• Advertising promoting beer and/or alcohol.
• Advertising promoting drugs and/or drug paraphernalia.
• Advertising promoting cigarettes or other tobacco related products.
• Online pharmacies that are not based in the U.S. or Canada. In addition, all online pharmacies must be accredited by VIPPS.
• Advertising promoting fake documents such as fake IDs, diplomas, immigration documents and passports.
• Advertising promoting cable descramblers, black boxes, radar jammers, traffic signal changers, etc.
• Obviously misleading ads such as "cure diabetes overnight!" or "lose 40 pounds in two days!"
• Advertising promoting hate, violence or discrimination.
• Advertising promoting weapons and/or "self-defense" products, such as mace, pepper spray, tasers, etc.
• Advertising promoting methods/items that allow one to pass drug tests.
• Advertising promoting a local business that only targets a small geographic area.
• Advertising promoting the unauthorized dissemination of copyrighted works and unauthorized trademark usage.
• Advertising promoting the sale of unlawfull replicas of designer items.
• Advertising promoting fireworks and/or pyrotechnic devices.
• Charities, not registered with the government.
• Advertising for stocks, stock picks, stock-related information, etc. must conform to the following: The ad cannot tout any particular stock, and the site must contain a clearly visible disclaimer.
• Multilevel marketing plans which offer commissions for recruiting new distributors.
• Advertising for "Work-at-home" opportunities where:
  • A valid street address (not a P.O box) and a valid U.S. telephone number are not provided on the site.
  • The site contains testimonials as to the amounts that could be earned without any statements or disclaimers, in close proximity and in easy-to-read typeface, that these results are not typical or may vary.
  • It is not clear what is the exact nature of the opportunity.

Advertisers are encouraged to familiarize themselves with the Federal Trade Commission's guidelines for internet advertisers, at http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus28.shtm

Please note that our publishers have the right to reject advertisements if they deem them inappropriate for their audience.