A New Breed of Advertisers

04.13.2009, by Yael Yekutiel

ad:tech San Francisco this year will offer an exciting insider's view into the world of performance marketing, and in particular into a new breed of advertising: Brand Performance.

Performance-based advertising and brand advertising have traditionally been regarded as two separate entities with very different sets of goals and budgets. Many times they are handled by separate teams, agencies, separate metrics and KPIs. However, as advertisers demand more results-oriented accountability, a new type of advertising is getting more attention—one that combines ROI-focused quantifiable objectives with branding goals. This shift in advertiser strategy is gaining rapid traction, especially now when CMOs are required to justify every dollar spent.

Brand performance is a new class of PPC advertising. It allows brand-conscious advertisers to meet their ROI objectives, while maintaining proper brand visibility. It also requires high click-through rates at a viable cost, on contextually-relevant content sites.

Join us for a unique AdSpace workshop: Performance Branding on Wednesday, April 22, 2009 03:00 PM - 03:30 PM.

If you are a brand advertiser, this session can help you utilize text ads on content networks, in a manner that extends and supports your brand initiatives. The panel will be moderated by Josh McFarland, Entrepreneur in Residence at Greylock Ventures. Josh will be joined by Oded Itzhak, founder and CEO of DOCLIX. Oded was previously co-founder and CTO of Quigo.

If you haven't registered for the conference yet, you can take advantage of a special 20% discount by entering the code ADSPACEB here. See you at the show!