Contextual Advertising at ad:tech New York
10.21.2009,
Contextual advertising will again be the focus of some of the key conversations at ad:tech New York next month. Content Revenue Strategies Conference & Expo is being held at ad:tech, on November 5 at the Javits Center, and we are expecting 1,000 attendees to join us for smart moderated discussions about the transforming contextual marketing model.
Our own premium ad network, AdSide, will be co-hosting several industry discussions about recent advancements in content targeted platforms, and their impact on the contextual advertising industry.
Join us for these CRS workshops:
The State of Content Advertising: The Players, The Options, The Best Practices
Thursday, November 5, 9:00 - 9:50 am, Advertising Track
This roundtable discussion features some of the top minds and contextual ad networks sharing their insight on the state of the industry now, and in the future. Join AdSide’s Oded Itzhak, and executives from Microsoft Advertising, AdKnowledge, AOL Advertising, and Yahoo.
Targeting Tips for Content Campaigns: How to Get the Right Clicks at the Right Time
Thursday, November 5, 10:00 - 10:50 am, Advertising Track
Learn expert targeting techniques that can turn a bad campaign into a good one and a good campaign into a great one. DraftFCB will host the panel, and will be joined by RJ Palmer Media Services, Google, ScienceOps, and AdSide’s Yael Yekutiel.
Lessons for Small & Medium Publishers
Thursday, November 05, 10:00 AM - 10:50 AM, Publisher Track
Leading content publishers will share ad sales case studies and monetization tips. Panelists include Leora Blumberg of AdSide, The Wall Street Journal, John Wiley & Sons, Website Magazine, and Tribune 365.
So Many Networks, So Little Time—Actionable Advice on How to Best Leverage Digital Audience Networks
Wednesday, November 04, 03:10 PM -04:00 PM
This session goes beyond the hyperbole about the role and value of digital ad networks and makes a concentrated effort to find out which networks actually work the best. Join executives from PHD Network, Fox Audience Network, PubMatic, Rubicon Project, Yahoo, and Casale Media.
If you haven’t registered for the CRS conference yet, you can enjoy a $100 discount by entering the code 1CRSNY1 here.
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