Content Revenue Strategies Discusses the State of Content Advertising
10.25.2009,
Next month, contextual ad networks will take center stage at the Content Revenue Strategies Conference & Expo, now a part of the ad-tech conference and on its second consecutive run.
Our own premium ad network, AdSide, will have presence at both CRS and ad:tech:
AdSide's CEO, Oded Itzhak, will be participating at the opening Advertising Track presentation about the expanding field of content advertising.
The State of Content Advertising: The Players, The Options, The Best Practices
This roundtable will feature some of the top minds in contextual advertising, sharing their insights on the state of the industry now, and in the future. The session will concentrate on the differences between content and contextual advertising. It will closely examine category-based targeting—a new model that is rapidly gaining traction, and how it's helping media buyers secure better returns on ad spend, on content sites.
The discussion will be lead by Jay Sears of ContextWeb/ADSDAQ Exchange. Jay will be joined by Oded Itzhak, James Colborn of Microsoft, Brett Brewer of AdKnowledge, Geri Guillermo of AOL, and Jeff Arena of Yahoo.
When: Thursday, November 5, 9:00 - 9:50 am, Advertising Track
Where: Room 15, Hall 1E, Level 1, Jacob Javits Center
AdSide will also be providing live demos for advertisers, media agencies and publishers at our booth #2044, at the main ad:tech expo. To schedule an appointment with our team, email us at .
CRS is being held on Day 2 of the ad-tech Conference & Expo in New York on November 5. All Content Revenue Strategies attendees will get $250 in advertising credit from AOL. The redemption code will be printed in the delegate brochure. You can take advantage of the very generous offer from AOL here.
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