Improving Ad Targeting on Content Websites
10.26.2009,
The success of any contextual advertising campaign is often directly dependant on the ability to properly target ads to the right audience.
On November 5, join AdSide on an expert panel that will explore the most advanced, the most effective and the most prevalent ad targeting models, at the Content Revenue Strategies Conference & Expo in New York.
AdSide's vice president of sales and marketing, Yael Yekutiel, will be part of an expert panel discussing advancements in ad targeting technologies, and the best practices they support.
Targeting Tips for Content Campaigns: How to Get the Right Clicks at the Right Time
The success of your contextual advertising campaigns is often directly dependant on your ability to properly target your ads to the right audience. This session explores the most advanced targeting options, including content- and category-based targeting, behavioral-targeting, placement targeting and many more.
Category-based targeting is one of the newer models advancing contextual and placement-targeting into an efficient process. It allows advertisers to easily further their reach within chosen demographic groups, beyond what is accessible through traditional keyword targeting.
Learn expert targeting techniques that can turn a bad campaign into a good one and a good campaign into a great one.
The session will be moderated by Tim Queenan, Director of Digital Convergence at DraftFCB. Tim will be joined by Andrew Ettinger of RJ Palmer Media Services, Rajas Moonka of Google, Brian Minor of ScienceOps, Amiad Solomon of Peer39.com, and Yael Yekutiel of AdSide.
When: Thursday, November 5, 10:00 - 10:50 am, Advertising Track
Where: Room 15, Hall 1E, Level 1, Jacob Javits Center
Live content targeting demos:
Advertisers, media agencies, publishers, analysts and members of the press are welcome to stop by the AdSide booth # 2044, for live demonstrations of content and category-based targeting. To schedule an appointment with our team,
email us at .
CRS is being held on Day 2 of the ad-tech Conference & Expo in New York on November 5. All Content Revenue Strategies attendees will get $250 in advertising credit from AOL. The redemption code will be printed in the delegate brochure. You can take advantage of the very generous offer from AOL here.
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