2-Step Click™
AdSide's 2-Step Click™ model provides an additional layer of lead qualification. This patent-pending model requires that users mouse-over a short ad message on the publisher's page in order to view a more detailed description, before they can click on the ad. This ensures our advertisers only pay for twice-qualified clicks and that leads are more likely to convert. It also factors in the user's interest in the ad message and eliminates accidental clicks.
- Create text ads, select content categories and geo-targeting
- Your brief message appears next to related content on premium sites
- Prospective customers mouse-over your ad
- The ad expands and the full copy appears
- Prospective customers click on your ad—you only pay for twice-qualified leads
See sample 2-Step Click ads below:
AdSide 2-Layer Banner™: IAB Medium Rectangle (300x250 pixels)
AdSide 2-Layer Banner™: IAB Leaderboard (728x90 pixels)
What does 2-Step Click provide (and that other networks don't)?
An additional layer of qualification—2-Step Click allows users to mouse-over a brief ad message to view a more detailed description. Only then can they click to the advertiser's website—eliminating irrelevant or accidental clicks.
Room to get your message across—Our expandable text ads allow you to use up to 180 characters to describe your product or service, so users have enough information to evaluate interest, and clicks are more likely to convert.